### **Summary**

The Brand Manager is a strategic leader responsible for defining and executing the brand(s) strategy at the local level, in alignment with global and regional marketing directives. This role drives brand growth, market share, and customer engagement through innovative and compliant marketing initiatives. The Brand Manager acts as the brand team leader, ensuring consistency, relevance, and excellence across all touchpoints.
### **About the Role**

**Key Responsibilities**

### **Strategic Leadership & Brand Stewardship**

* Define and promote the brand vision, positioning, and strategic roadmap
* Lead cross-functional Brand Teams, ensuring integrated planning and consistent execution across all channels
* Identify portfolio opportunities and unmet needs, driving strategic initiatives that enhance brand relevance, differentiation, and long-term growth & lead the corrective action plan accordingly

### **Marketing Excellence & Operational Execution**

* Develop and implement robust tactical plans, launch strategies, and omnichannel campaigns that are customer-centric in line with internal SOPs and Code of Conduct guidelines
* Monitor brand performance through KPIs, market analytics, and customer feedback; proactively adjust strategies to optimize outcomes
* Manage brand budgets and forecasts with a focus on efficiency, impact, and return on investment

### **Customer & Market Insights**

* Engage with HCPs, KOLs to uncover actionable insights and shape brand strategy
* Tailor messages according to each patient segment needs to address clinical needs, disease burden, and treatment pathways
* Build strategic partnerships with key institutions and stakeholders to elevate brand presence and advocacy

### **Cross-Functional Collaboration & Launch Readiness**

* Collaborate closely with Medical Affairs, Market Access, Regulatory, Sales, and Global Marketing to ensure cohesive brand execution
* Lead Integrated Brand Planning and Launch Excellence processes, ensuring readiness and alignment across functions
* Localize global and regional initiatives to reflect market dynamics and customer expectations

**Key Performance Indicators**
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* Market share evolution and competitive positioning
* Execution quality of strategic and tactical plans
* Compliance with internal and external standards
* Effectiveness of cross-functional collaboration and stakeholder engagement

**Minimum Requirements**
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### **Experience**

* Minimum of **4 years** of hands-on experience in pharmaceutical marketing, with a strong track record in developing and executing brand strategies in innovative or specialty therapies.
* Experience in leading cross-functional teams and managing complex projects in matrix environments

### **Skills**

* Strategic marketing and lifecycle management expertise
* Strong analytical and decision-making capabilities
* Digital fluency and omnichannel campaign execution
* Influencing, negotiation, and stakeholder management skills
* Agility, resilience, and operational excellence

### **Knowledge**

* Deep understanding of the healthcare ecosystem, therapeutic areas, and patient journeys
* Familiarity with regulatory frameworks, compliance standards, and ethical marketing practices

### **Languages**

* Fluency in English & French

**Why Novartis:** Helping people with disease and their families takes more than innovative science. It takes a community of smart, passionate people like you. Collaborating, supporting and inspiring each other. Combining to achieve breakthroughs that change patients’ lives. Ready to create a brighter future together? https://www.novartis.com/about/strategy/people-and-culture

**Benefits and Rewards:** Read our handbook to learn about all the ways we’ll help you thrive personally and professionally: https://www.novartis.com/careers/benefits-rewards

Division
International
Business Unit
Sales
Location
Morocco
Site
Casablanca
Company / Legal Entity
MA03 (FCRS = MA003) Novartis Pharma Maroc SA
Functional Area
Marketing
Job Type
Full time
Employment Type
Regular
Shift Work
No
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